Valentine’s Day, celebrated on February 14, is often considered the most romantic day of the year. However, a recent survey conducted by JammuVirasat.com reveals that a significant portion of people in Jammu & Kashmir do not find it special. The survey included responses from 50 individuals aged between 20 and 35 (both married and unmarried) gathered through verbal communication.
Why Valentine’s Day Fails to Excite People in Jammu & Kashmir
When asked, “Which day do you look forward to the most?” a striking 70% of respondents chose their own birthday or wedding anniversary over Valentine’s Day. Only 3% expressed excitement for the February 14 celebration, while 25% preferred Festivals.
Additionally, when asked, “Do you believe in celebrating Valentine’s Day?”, 75% of participants responded with a firm “No,” while only 25% supported the tradition.
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Reasons Behind the Decline in Valentine’s Day Enthusiasm
The survey also sought to understand why people in Jammu & Kashmir are not enthusiastic about Valentine’s Day. Participants cited various reasons:
- Over-Hyped Celebration: A whopping 70% of respondents believe that Valentine’s Day is overly commercialized and no longer holds the same charm it once did.
- Every Day Is Special: Around 30% of participants stated that they do not need a specific day to celebrate love, as they cherish their special someone daily.
Furthermore, when asked if “Valentine’s Day should be treated like any other day,” 75% agreed, emphasizing that the occasion does not hold personal significance for them.
The Changing Perception of Valentine’s Day in Jammu & Kashmir
Over the years, the way people perceive and celebrate Valentine’s Day has shifted dramatically. Several factors contribute to this change:
1. Increasing Commercialization
The essence of Valentine’s Day has shifted from a heartfelt celebration to a heavily marketed event. Businesses capitalize on the occasion by selling expensive gifts, lavish dinner packages, and extravagant experiences, making it feel more like a commercial gimmick than a day to genuinely express love.
2. Cultural Influence and Traditional Values
Jammu & Kashmir has a rich cultural heritage that emphasizes family values, deep-rooted traditions, and personal connections over Westernized celebrations. Many people prefer celebrating occasions that hold deeper familial or religious significance, such as birthdays and anniversaries.
3. Preference for Meaningful Celebrations
Rather than following trends, many individuals in Jammu & Kashmir believe that love should be celebrated in personal, meaningful ways instead of on a predefined date dictated by global trends.
4. Changing Priorities Among Millennials
With evolving lifestyles, younger generations prioritize career growth, financial stability, and personal development over grand romantic gestures. Many millennials believe that expressing love should be an ongoing practice rather than a single-day event.
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Final Thoughts: Is Valentine’s Day Losing Its Charm?
The survey results highlight a growing sentiment that Valentine’s Day is no longer as meaningful as it once was, at least in Jammu & Kashmir. With increasing commercialization, changing cultural perspectives, and a shift in priorities, many individuals feel that love and relationships should be celebrated in a more personal and heartfelt manner—beyond a single day marked on the calendar.
For some, romance remains essential, but it does not require a designated date to be expressed. Whether it’s through small gestures, everyday appreciation, or meaningful conversations, true love is celebrated all year round.
