A breathtaking performance of the sacred ‘Bawe Wali Mata Ji Karak’ by students from Jammu has taken the internet by storm, leaving viewers emotionally moved and celebrating a beautiful fusion of devotion and Dogra heritage.
The viral video, captured at the prestigious Chit Utsav during the Inter-University North Zone Youth Festival, showcases talented students from MAM College, Cluster University of Jammu (CLUJ), delivering a spellbinding act that transcends mere competition.
From University Stage to National Sensation: The Journey of a Winning Performance
The performance that has captured hearts nationwide is not a spontaneous act but the fruit of dedicated excellence. According to the DS Manahs, Dean of Students Welfare at Cluster University Jammu, this powerful rendition of Bawe Wali Mata Ji Karak was the winning piece at the university’s ‘Youth Raang 2025’ festival. This victory earned the talented group the honor of representing their university at the North Zone Youth Festival, hosted this year by Chitkara University in Chandigarh.
At Chit Utsav, the students participated in various cultural, literary, and fine arts events. However, it was their soul-stirring performance of this spiritual Dogra folk music piece that resonated far beyond the festival grounds, finding a massive audience online.
A Viral Wave of Emotion and Pride
Shared widely across social media platforms, the clip has sparked an outpouring of admiration. Viewers are using words like “goosebumps,” “divine,” and “mesmerizing” to describe their reaction. The comments sections are filled with praise not just for the vocal harmony but for the palpable devotion and cultural pride the students embody.
Netizens are applauding the effort to preserve and promote the rich cultural heritage of Jammu on a national inter-university platform. Many express pride in seeing young students connect so deeply with their roots, presenting traditional Dogra culture with such authenticity and passion.
More Than a Performance: A Cultural Beacon
This viral moment highlights a significant trend of young Indians embracing and revitalizing regional art forms. The performance stands as a powerful example of how university talent festivals like Chit Utsav serve as crucial incubators for India’s intangible cultural heritage.
The students of MAM College (CLUJ) have done more than win a competition; they have become ambassadors for Jammu’s spiritual folk music, inspiring a new generation to explore and value their ancestral artistic legacy.
